Marketing Manager, Data Hound, Geek Translator

I am a MBA graduate who has been executing digital advertising for over 10 years with well over $1 million dollars ad spend personally managed in Google Ads. Let’s chat!

1. DIGITAL MARKETING SKILLS

2. BUSINESS SKILLS

3. WORK PORTFOLIO

4. WORKING PHILOSOPHIES

5. DAILY SOFTWARE STACK

6. ADDITIONAL SOFTWARE SKILLS

7. SOCIAL MEDIA

8. EDUCATION / PERSONAL DEVELOPMENT

9. COMMUNITY INVOLVEMENT

10. SPEAKING ENGAGEMENTS

11. OTHER

12. HOBBIES / SIDE PROJECTS

• 10 years experience in digital marketing

• Agency experience managing over 15 digital advertising clients and large scale campaigns including launches in the US and Germany

• Google Ads management well over $1M in ad spend

• Google Analytics do produce actionable business insights and meet KPI's

• All time Facebook Ads adspend management over $500K

• Growing company Youtube channel views (TopSearchResult.TV) to over 98K using Video Search Engine Optimization

• Developing, implementing, managing and optimizing campaigns through Google Search, Display and Facebook channels

• Google Analytics analysis such as multi-channel funnels to allocate and implement online marketing budget

• Targeting profit as main Key Performance Indicator

• Google Ads Advanced - Remarketing, YouTube ads, Google Shopping, Gmail sponsored promotions, Shopping

• Facebook Ads - Custom audiences, remarketing

• Bing Ads, Reddit Ads, LinkedIn ads, and Pinterest Ads

• Marketing agency experience

• Responding to RFPs

• Client facing roles (not just behind the computer)

• Preparing real world cash flow projections

• Business development system implementation and execution

• Writing proposals and closing clients

• Sales calls and presentations to large groups

• Working with and managing local and remote team members

• Veseys Seeds - Canada's largest home garden mail order company (e-commerce)

• Two Hat Security - tech startup in Kelowna, BC

• FreshGrade - edutech startup

• Twirling Umbrellas - digital marketing specialist in charge of Google AdWords for agency clientele

• Cardinal Path Training - recognized leader in helping Fortune 500 companies achieve online marketing success

• Flower Power Fundraising - US fundraising company

• Hockey by Design - blog and e-commerce startup with over 100K sessions a year

• Pinstripe Productions - commercial photography, videography, event management

• Scale my Life and Million Dollar Bus - blog and crowdfunding initiative

• Provision Data -provide services from hosting and colocation to email and data storage

• Canadian Mental Health Association, Kelowna Branch - nonprofit fundraising

• Peak Pride - event ticket sales via Google AdWords and Facebook ads

* Majority of work performed via my consultancy business, Top Search Result.

• Kaizen - habits and daily improvements create big results (link)

• If it is not documented, it does not exist

• Anything can be done if it broken down into small enough tasks

• 12 Week Year goal setting process in personal and professional life (link)

• Standard operating procedures for personal and professional life (link)

• 80/20 rule (link)

• The Pomodoro Technique (link)

• Agile project management style

• Inbox zero

• GTD productivity philosophy

• Deep Work productivity philosophy (link)

• Standard operating procedures for personal and work tasks

Digital Philosophies

• Always be testing

• Digital Marketing and Measurement Model (link)

• Traffic temperature funnel - Cold, Warm, Hot audiences (link)

• Google Ads interface and Editor

• Facebook Business Manager, FB ads interface

• Google Analytics & Data Studio

• Asana (project management)

• Google Calendar

• Gmail

• Hootsuite

• Pomotodo (30 minute deep work sessions)

• Google Drive: Google Docs, Google Sheets, and Google Slides

• Evernote

• Google Chrome

• Slack

• Confluence

• Wordpress, Unbounce, and Drupal

• SEMrush

• Google Tag Manager

• Trello

• Mailchimp

• TextExpander

• Calendly

• Shopify eCommerce platform

• Jira & Confluence

• Masters of Business Administration (MBA) from the University of Prince Edward Island - 2011

• Podcasts - list of current podcasts here

• Audiobooks - Goodreads profile here

• YouTube how to videos

• Self directed continuous education

Here are a few communities I manage and promote:

• 650 Members - Okanagan Techies on FB (Kelowna BC) - I have a short guide on getting started in the community, Okanagan Tech - A Beginner's Guide.

• 1.2K Members - Okanagan Entrepreneurs on Meetup (Kelowna BC)

• The Million Dollar Bus initiative (Kelowna BC)

• 500 Members - Ecommerce Canada Group - (Canada wide)

• 2,700 Business PEI professionals on FB and LinkedIn

Proud supporter of:

• Startup Weekend Okanagan

• Canadian Mental Health Association Kelowna Branch

• Queen Elizabeth Hospital Foundation (PEI)

• Faces of OKGNtech - Meet Rob

• The Restless Podcast - Robert Dawson: Hockey by Design

• Teaching full day digital marketing courses for Cardinal Path Training on the West Coast of Canada and USA

• Dale Carnegie program

• MAD Nights Kelowna

• Okanagan Entrepreneurs (various)

• Startup Weekend Okanagan pitches

• Graduated high school bilingual in French

• Have played and coached various team sports including hockey, rugby, and soccer

• Valid passport and have flown up to one trip a month for business

• Fantasy hockey league

• Multi-sport and floor hockey player

• Automation and smart homes

Something spark your interest? Let's chat, contact me below. 

Made with love in Canada

Robert Dawson #RoboRob
#201, 1405 St. Paul Street, Kelowna, BC, Canada V1Y 2E4
Proud member of the coLab

250-826-0102
Call toll free
888-456-7904